• A$150

• 103 designs

• 40 designers

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Logo Design Brief

We are starting fresh with this logo so the brief is relatively open, albeit:
• We do not want cliches, or logos which are too ambiguous
• We want to portray an image which portrays the centre as appropriate for children of ALL AGES (up to 12) not just young kids!
• We are equally bold and yet somewhat respectable
• We want vibrancy but not the use of too many colours
• We are open to the use of initials, a clever logo device or the full name being used
• WE DO Want to Develop a new Logo and new colour palette

Target Market(s)

The Kids’ Castle exists as a before and after school centre for parents of the local school. During school holidays it also serves as a holiday camp location. Thus, the primary target are parents of the school (primary market) and parents of kids (up to 12 years old)

Industry/Entity Type

Childcare

Logo Text

The Kids' Castle

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please note the word Kids' has an apostrophe after the S
• • You can use the whole name (The Kids’ Castle)
• • We would like to have a logo device, we do not necessarily want a type only logo
• • We want modern, not traditional
• • Open to either a vertical stack or a horizontal logo
• • We need a logo which has a colour reverse option as well.

Nice to have

• Something clever that makes you take notice

Should not have

• We do not want cliches of kids in a castle.
• We do not want a logo that appeals to 6 year olds only. We want it to appeal to all
• Please DO NOT use photoshop templates showing how the rendered logo will look. Please submit logo concepts only!

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Files

Download all files - 1.3 MB