• US$110

• 74 designs

• 37 designers

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Logo Design Brief

Develop a logo for a new brand of products. These products have the strength, durability and performance of high-end camping and hiking equipment from REI, but are designed for mom to take her kids to the zoo or sit through a long soccer tournament weekend. Products will include backpacks, coolers, folding chairs and more.We are open to new names although we picked out, "Sol Picnic" as these are mostly for use in daytime (sunny/sol) and for having a picnic or fun time with family. Do NOT just put an image of picnic basket. We want something for SOULFUL and meaningful

Target Market(s)

Suburban moms who spend considerable time outdoors with their kids - like a long day at the zoo or fair or a weekend long soccer tournament or football practice, etc

Industry/Entity Type

Retail

Logo Text

Sol Picnic

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1) A logo that conveys outdoors durability like NorthFace, REI, Eddie Bauer
• 2) A non-threatening logo friendly for mom and her young kids
• 3) a mid to high range brand betwen Igloo and Yeti

Nice to have

• maybe something outdoorsy with a mountain or forest, but comfortable for mom.
• A logo you would expect to find on a cooler that is family friendly and tough to break

Should not have

• not a simple outdoor and camping look, not a wimpy look