Online bookseller looking to push local presence needs cute, friendly, kid "happy" logo...

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This customer received 256 logo designs from 126 designers. They chose this logo design from Jay Design as the winning design.
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Logo Design Brief
We need a logo to tie together our current online assets / selling platforms / website (being built, not active) and for use in promoting our brand locally as we are looking to open a brick and mortar location in the near future.
Logo needs to be warm and inviting without being overly cutesy.
Target audience is women and children.
Target Market(s)
Middle age women with children
Industry/Entity Type
Retail
Logo Text
Bee's Books
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Something bee related such as a honey bee, beehive, honey...
Nice to have
- Having a book incorporated into the logo is a close second