• A$110

• 12 designs

• 6 designers

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Graphic Design Brief

Hi, we're a small food company in Melbourne, Australia. We need a colour anthropomorphic cartoon in 3/4 view of a somewhat tough, old longhorn bull asleep in a rocking chair, with his feet propped up He has a trucker cap pulled down over his eyes though we can still see they're closed. There's a Weber or some other sort of smoking BBQ, with the lid on, going in the foreground with maybe a little smoke from the top holes to show it's in use.

He's nodded off while slow cooking on the BBQ, the way some of our customers do.

This is for a new range of BBQ products that will go by the name "BullDozer". The illustration needs to have strong, simple lines and not too much detail. It will be used on websites and social media in colour. It will also be converted to B&W for screen-printed shirts; embroidered on clothing; and carved into some wooden objects. Too much detail would be a problem.

We'll have to manipulate the image to fit various applications so a Photoshop PSD format with layers still intact will be needed.

Target Market(s)

Men who cook outdoors, age 25-50

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bull with his feet propped up, sleeping. Must have a BBQ cooking next to him but not dominating the scene

Nice to have

• A simple monochrome line drawing version along with the shaded, coloured version would be really useful but not a requirement.