Jogs for Dogs logo development
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This customer received 34 logo designs from 14 designers. They chose this logo design from BF as the winning design.
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Logo Design Brief
Please design a logo for a new business called Jogs for Dogs. It's a dog-walking and minding business in Brisbane. I'd like a black and white option, and for the logo to either:
a) include a picture (cartoon-style or photo) of a dog with a lead in it's mouth looking like it's hoping for a walk (or similar). An example would be a picture of a dog crouching (looking hopeful) with a lead in its mouth (bringing the lead to its owner). The dog must be a mid-size, generic dog so as to appeal to the most dog owners.
b) have no picture, but with a dog's face, paws or other part of a dog incorporated into the text 'Jogs for Dogs'.
A professional, modern look is preferred.
IMPORTANT: I will also need an additional 'sister logo' for the sister business of Jogs for Dogs which is called 'Pats for Cats'. The logos are to be very similar, so please keep this in mind when creating the Jogs for Dogs logo.
Updates
Some further information following the receipt of some designs that were not quite right for the business...
Added Monday, January 20, 2014
Project Deadline Extended
Reason: Not enough time to get this right. We're nearly there...
Added Thursday, January 23, 2014
Target Market(s)
Middle-upper income males and females. Dog owners. Professionals and families. 35yrs and up.
Logo Text
Jogs for Dogs
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A professional image. Clarity. Easy to read. Eye-catching.