Logo Design Project
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This customer received 27 logo designs from 12 designers. They chose this logo design from Yoopa as the winning design.
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Logo Design Brief
5 Logos with the "Py" all the same then second word.
We are redesigning our product labels. These products are natural Pyrethrum insecticides. Logo will be used on product label and then in all advertising. Pyrethrum is derived from the chrysanthemum daisy.
Where Pyrethrum comes from:
http://www.botanicalra.com.au/
Our Range
https://docs.google.com/a/agservaustralia.com/viewer?url=http://agservaustralia.com/downloads/pyrethrum%2520range%2520flyer.pdf
Products
Mist - is used as a spray in large warehouse out of misting machines.
Fog - same as above but produces a smoke.
Spray - is a normal aerosol can.
Matic - goes in an automatic aerosol dispenser and is used for 24 hour fly insect control.
https://docs.google.com/a/agservaustralia.com/viewer?url=http://agservaustralia.com/downloads/Pymatic%2520label.pdf
Zap - is mixed with water, oil or odourless kerosene and is used
https://docs.google.com/a/agservaustralia.com/viewer?url=http://agservaustralia.com/downloads/Pyzap%2520Label.pdf
Target Market(s)
Pest controllers (Tradesmen) Farmers - it is a trade product not retail
Industry/Entity Type
Advertising
Logo Text
Py (Consistant) then "Fog, Mist, Matic, Spray, Zap)
Requirements
Must have
- Spray is Red or Pink
Mist is Green
Fog is Yellow
Matic is Yellow
Zap any colour
They are often identified by the colour and we want to keep that.
Py part must remain consitant