Pharmaceutical company needs logo refresh.

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This customer received 99 logo designs from 32 designers. They chose this logo design from Rzk as the winning design.
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We are looking for a new logo. The colors used must remain the same. A simple update to our logo or a brand new logo are welcomed. Our website is a good place to see the type of design we are like (www.vitipharmaceuticals.com). The main concern with our current logo is its legibility. Our company name is Viti Pharmaceuticals, but our current logo spells it in all caps and is often mistaken for VM. The current logo and business card images are attached for reference. Finally, we will need the usual formats including vector EPS.
Target Market(s)
Hospitals
Industry/Entity Type
Pharmaceutical
Logo Text
Viti Pharmaceuticals
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The design should keep the same 2 blue hues as the current logo. We are open to introducing another accent color if needed, but the blues should remain the predominant colors.
Nice to have
- Simple design
Should not have
- Should not be very busy or have a character. We would also want to avoid the commonly used pill shape.