• S$120

• 53 designs

• 22 designers

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Logo Design Brief

Develop logo, lockup, logotype and graphic device. Logo to be animated and staticWho is Harmless -Harmless delivers innovative product and service solutions to drive changes in consumer behaviour that adversely impact the environment, and disrupt traditional business models that have little consideration for the environmental impact of their product, packaging or service. We're making and selling products that are circular, so would be good if this theme could be incorporated.What do we do -Provide products and services that make it easy for people to live a kind and environmentally responsible life. We do not encourage more consumption, we encourage mindful lifestyle choices and thoughtful consumption. We do not think we are the panacea for our environmental woes, but aim to provide the best products and services that encourage a lot of people making small changes more often; at volume this can have a huge positive impact on environmental outcomes.Brand values -Caring, honest, helpful, effervescent, optimistic, responsible. We’re serious about what we do while not taking ourselves too seriously.Would like a graphic device strong enough to stand alone in time, such as the apple of apple, or the bunny of playboy. A graphic device that encompasses harmless brand values and become synonymous with harmless. Could be as simple (haha) as the use of the H.Logo/lockup needs to work equally well in mono so it can be molded/laser cut/etched etc on manufacturing materials such as plastic or metal bottles, cups; or screenprinted; or used in larger format such as bins where colour may not be an option for longevity.

Target Market(s)

Australian consumers aged 35-45 with kids

Logo Text

HarmLess Co

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple animated logo and static logo. Needs to include logo, lockup and logotype. Including a graphic device

Nice to have

• Green but not hippie

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Files