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Logo for international TV cooking show
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This customer received 78 logo designs from 29 designers. They chose this logo design from Elisha Leo as the winning design.
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A$710
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78 designs
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29 designers
Logo Design Brief
We are in the process of exporting the Family Cook Off format/campaign internationally.
There is a need to re-develop the visual identity to better align it with the quality, international nature of the property
Family Cook Off is an accessible family fun global brand. It’s about sharing and celebrating the best family home cooks in the country and celebrating ‘real families’ and ‘real food’
Updates
We want something simple - needs to work with lots of different partner logos adjacent to the logo and a colour scheme that can change
Target Market(s)
Cooking and the joy of sharing a meal with family is universal, but obviously the audience will vary market by market. Essentially this needs to appeal to mums/main grocery buyers and families
Industry/Entity Type
Tv
Logo Text
Family Cook Off
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be able to stand out in a retail environment and work hard as both a media brand and marketing vehicle
- Must translate easily across markets from Asia to Europe
- Must be able to be used in conjunction with partner logos easily.
Nice to have
- Family Cook Off positions cooking as a fun national sport
- - broad appeal.
- Simple, bold, smart
- Can be easily transitioned into animated graphics for television
Should not have
- Not too cluttered or complex with lots of kitchen and cooking utensils
