Vibrant growing community church needs a new logo design to better represent who they are

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Logo Design Brief

The Orchard Church – Logo Design Brief
Name: The Orchard Church

Tagline: a place to grow (be good to have logo that uses this as well as one that is without)

Overview of The Orchard (history, values, mission, vision):
History – The Orchard is an evangelical Bible-believing church in the Bay of Plenty, New Zealand

Mission – our mission acronym is TREE. We exist to:
Teach the Word of God
Reach the World for God
Encourage the People of God
Exalt the name of God

Is there something unique about The Orchard (that differentiates you from others)? Contemporary style, traditional (Bible based) teaching.

Who is your target audience? We want to become a more multi-ethnic congregation, reaching out to Maori and Sikh peoples in our local community.

What words do you want your audience to associate with The Orchard?
Truth, growth, care, safe

Preferred colours: Blues (e.g. navy) and greens (olive, light green)

Desired look and feel: Youthful, modern, simple

Any inspiring visuals associated with The Orchard: A tree of some sort would seem a natural design element .
An ‘O’ (for Orchard)

Design likes: Instantly recognizable

Design dislikes: Clutter, too many colours, inflexible design (cant be used in multiple ways)

How will the logo be used? website, Facebook, printed media, letterhead, business cards, flags, signs, clothing

Info Icon
Updates

Slow in providing feedback

Target Market(s)

We want to become a more multi-ethnic congregation, reaching out not only to European but Maori and Sikh peoples in our local community.

Industry/Entity Type

Church

Logo Text

The Orchard Church


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)


Font styles to use
Serif
Sans Serif
Decorative

Colors

Colors selected by the customer to be used in the logo design:

0393ce
0356a4
cadf82
9bcb3c

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Logo instantly recognizable.
  • Any inspiring visuals associated with The Orchard
  • Desired look and feel: Youthful, modern, simple
Nice to have
  • Perhaps an ‘O’ (for Orchard)
  • A tree of some sort would seem a natural design element
  • Maori elements incorporated into the design e.g. koru
Should not have
  • Clutter, too many colours, inflexible design (cant be used in multiple ways)

Files
Download all files - 0.4 MB
DOCX
The Orchard Logo Design Brief 2019.docx
Monday, September 2, 2019
PDF
The Orchard Logo Design Brief 2019.pdf
Monday, September 2, 2019
JPG
Clever Monday, 02 September 2019 09:49:13
Monday, September 2, 2019
JPG
JPG
Simple Monday, 02 September 2019 09:49:14
Monday, September 2, 2019
Payments
1st place
NZ$150
Total
NZ$150

Project Deadline
30 Sep 2019 00:56:51 UTC
Language

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