Vibrant growing community church needs a new logo design to better represent who they are

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This customer received 204 logo designs from 77 designers. They chose this logo design from Simsak 2 as the winning design.
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Logo Design Brief
The Orchard Church – Logo Design Brief
Name: The Orchard Church
Tagline: a place to grow (be good to have logo that uses this as well as one that is without)
Overview of The Orchard (history, values, mission, vision):
History – The Orchard is an evangelical Bible-believing church in the Bay of Plenty, New Zealand
Mission – our mission acronym is TREE. We exist to:
Teach the Word of God
Reach the World for God
Encourage the People of God
Exalt the name of God
Is there something unique about The Orchard (that differentiates you from others)? Contemporary style, traditional (Bible based) teaching.
Who is your target audience? We want to become a more multi-ethnic congregation, reaching out to Maori and Sikh peoples in our local community.
What words do you want your audience to associate with The Orchard?
Truth, growth, care, safe
Preferred colours: Blues (e.g. navy) and greens (olive, light green)
Desired look and feel: Youthful, modern, simple
Any inspiring visuals associated with The Orchard: A tree of some sort would seem a natural design element .
An ‘O’ (for Orchard)
Design likes: Instantly recognizable
Design dislikes: Clutter, too many colours, inflexible design (cant be used in multiple ways)
How will the logo be used? website, Facebook, printed media, letterhead, business cards, flags, signs, clothing
Updates
Slow in providing feedback
Target Market(s)
We want to become a more multi-ethnic congregation, reaching out not only to European but Maori and Sikh peoples in our local community.
Industry/Entity Type
Church
Logo Text
The Orchard Church
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo instantly recognizable.
- Any inspiring visuals associated with The Orchard
- Desired look and feel: Youthful, modern, simple
Nice to have
- Perhaps an ‘O’ (for Orchard)
- A tree of some sort would seem a natural design element
- Maori elements incorporated into the design e.g. koru
Should not have
- Clutter, too many colours, inflexible design (cant be used in multiple ways)