New Logo for Careerland.com: The Future of Job Matching
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This customer received 253 logo designs from 117 designers. They chose this logo design from Suchetandesign as the winning design.
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Logo Design Brief
We need a new/updated logo for our job matching platform, Careerland.com. We have been running Graduateland.com for 10 years, a job marketplace for student jobs, graduate programs, internships etc - but now, we've outgrown the student segment and are going for the more senior job seekers. Our current Graduateland logo is a graduation cap, which doesn't go well with the new senior focus. Therefore, we are looking for a logo design that uses the green brand identity of Graduateland, but with a new glyph - a new logo that communicates career, progression, matching.
It's important that the style remains simple, clean, modern.
I really like the 'Spot drags' and 'Gradient breaks' examples on this page: https://www.logolounge.com/articles/2019-logo-trend-report
ATTACHMENTS:
Graduateland Brand Guide; Use this guide for color reference only.
Careerland Brand Guide: Use this for description of the company/brand and too see our old logo
Target Market(s)
Young, academic professionals with 2-10 years of experience on the job market - looking for their next career opportunity.
Logo Text
CAREERLAND
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Glyph - some kind of visual representation of what we want to communicate.
Should not have
- Too many details. People. Faces.