• US$150

• 135 designs

• 63 designers

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Logo Design Brief

The mission of Purist Foods is to create healthy plant based snacks (for example a ready to eat flax seed snack) that taste great and have the highest quality organic ingredients. In a crowded marketplace of snacking options, we want to offer a great choice for healthy diet and snacking that appeals broadly to both health conscious and mainstream consumers of all ages for quick on the go snacking.

Target Market(s)

Broad - Young children, millennials, office workers, weight watchers

Logo Text

Purist

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should print well on a light/white colored packaging.
• Should be impressionable in the consumer's mind
• Premium look/feel, convey balance and harmony as a feel good snack that is very healthy, but tastes indulgent/satisfying.

Nice to have

• We will be focused on whole grain products (flax, quinoa) so any representation of these two grains would be a plus;
• Pale green, orange and blue colors preferred, but not required. Earth tones for contrast if needed

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Files