• US$150

• 175 designs

• 81 designers

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Logo Design Brief

We are looking to update our logo attachedOur company name is Harold Import Company which is our industry name. Our website explains what we do so I listed it below. We are a 2nd generation family run business since 1957 We do want to keep the whisk icon in the logo as we feel it lends well to our brand and the culinary connection with the items and categories that we manufacture. We just feel it is outdated. I researched other logos with whisks in it and see a lot of companies use an actual logo and not just the letter I with a logo head.We have an inhouse brand called HIC (which stands for Harold Import Company) which covers a lot of different items from barware, kitchen prep items such as peelers and grater to cleaning cloths and sponges so we need a logo that will fit with all these different categories. We sell to different retails such as Bed Bath & Beyond, Williams Sonoma, Target etc. So our target market varies too as we are not 100% upscale market but we are also not doing to be found in Walmart of the Dollar Stores. We need a logo that can be used not only on packaging but our website and other applications. We have always used red white and blue as out color scheme as we felt it lended well to the various items we do as they are all very different but we feel at times that looks generic. I also attached one example of what our packaging looks like with the current HIC logo on it. We don't love it.Here is our websitehttps://www.hickitchen.com/
Our main industry is in the United States

Target Market(s)

Bed Bath & Beyond
Target
Williams Sonoma
Crate & Barrel

Small kitchen shops

Industry/Entity Type

Kitchen

Logo Text

HIC

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• whisk in the logo as the letter I
• We want it to have a feel that the company has been around for a long time as we have been in business since 1957
• Something traditional looking
• Color options beyond red and blue
• Not high tech

Nice to have

• Maybe add the word Kitchen somewhere in the logo but not 100% sure if we want to move forward with just HIC or HIC Kitchen as out logo name.

Should not have

• We want to stay away from anything that looks generic or computer generated as that is how our logo looks now
• We don't like standard fonts
• Harold import company in the logo

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Files

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