Modern flat company logo as a replacement of old one.

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This customer received 121 logo designs from 43 designers. They chose this logo design from Kreative Fingers as the winning design.
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Logo Design Brief
Hi, we are very small family owned company from Czech republic (working since 1992, current name CZ-Diamant-D,s.r.o., web: www.diamant-hk.cz ) with currently very old fashioned logo design and not proper company name which doesn't suit my idea of "brand".So I'm looking for a new logo design with new company name and possible future cooperation on other things related with company/ brand. Our main products are segmented diamond tools. It means we produce segmented diamond cutting blades (mainly), diamond core drills and other various tools related with stone, concrete and other materials cutting, grinding etc. The requirements for a logo should be simple, flat, using black, red,gray and it's shades (other colors possible but be careful). Very common in logos of other companies is using shape of diamond or a segmented diamond blade as a part of a logo. I’m not against it but clever design is welcomed. PS:The secret of all is that in these tools aren't used "natural diamonds" anymore but CNB particles (cube-octahedral structure) mainly. The logo will be used also for a laser engraving on the tools, new business cards design, car-design, website, brochures, social media ect. Simply everything related with company/brand.
Target Market(s)
Final customers/users, potential business cooperators.
Logo Text
DHK Tools (or DHK Diamond tools)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The secret of all is that in these tools arent't used "natural diamonds" anymore but CNB particles (cube-octahedral structure) mainly. I think might be nice to use this structure in logo.Very common in logos of other companies is using shape of diamond or a segmented diamond blade as a part of a logo. I’m not against it but clever design is welcomed. I'm very open for a discussion, advices and so on. Also "Made in Czech republic" might be incorporated but it's not necessary. Looking for a simple modern and serious design which will impress me.
Should not have
- A lot of various colors.