• A$100

• 19 designs

• 4 designers

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Graphic Design Brief

We need a character design for our new personal finance program and business. See www.cashflodojo.com/sp for a detailed description of the program and the specific problem it solves.

Value Proposition of the program:Smash debt. Supercharge your savings. Escape the Rat Race

This program is like martial arts training for money management. We educate our members on how money works and train them on how to manage it effectively. We take on the role of sensei, and they take on the role of student/s of money mastery.

We predominantly work with young professional couples aged between mid to late twenties and to mid to late thirties. The design/s will be used for the front page of our site (above the fold) as well as throughout other marketing collateral.
Importantly, this character needs to be versatile enough to be used in a variety of ways for communicating a range of different ideas (as per value proposition). Needs to appeal to both genders (but cannot fail to appeal to women in particular). Needs to evoke feelings of fun, growth, personal development, mastery and financial success. Also needs to work well with our brand colours (white, black and seabuckthorn orange (#f89a3a) I have uploaded the style of imagery we like

Here are the links for images discussed on message board:

Target Market(s)

Young goal-orientated professionals aged 25-40 yo (singles and couples)

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some form of headband (black)
• imagery related to the value proposition

Nice to have

• The ability to use different versions of the same image with different colour headbands. (Brown, Blue, Purple, White as well as the black)

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Files