• A$240

• 212 designs

• 74 designers

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Logo Design Brief

** IMPORTANT Update - July 19th, (4pm local) **
SUBMISSIONS CLOSED.

Any new entries after now may not be considered (unless they REALLY grab us).
We are now taking the top 4-6 designs to a few private networks of associates for feedback before finalising the final selection on Monday.
_d.
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*Update Note* 16th July:
No changes, Only fixing typos, grammar and character formatting.
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Yes this one is listed in AUD currency, so just know that $450 AUD is about $315 USD (less conversion fees and the DC fees to designers) at the time of submitting this project. XE dot com can of course help you out there too. Also we will add bonus payments as required for agreed additional scope to the project (such as work that may be requested for the Brand Style Guide / Identity Kit).

PD:
Priority Funding Corporation in Australia is updating its Front-Facing brand (it will still be the same company). The new name is 'Forward Funding'. This additionally lends itself to taglines and slogans such as Get Business Moving, and Moving Your Business In The Right Direction - etc.

The current website at Priority Funding (.)com (.)au is currently being revised for a much better user experience, and then a variation for Forward Funding will be adapted once the new logo and brand identity is created. This company has been trading 22 years under founder David Prior (hence its name), starting life as CTF (Complete Technology Finance - I think it was), but has been PFC for 15+ years since. Our approach to assisting clients and business equipment suppliers alike with financing solutions is somewhat different to most brokers - which is why a number of them call us to help with their deals. We are in this to look after the client for the long term, so will always look to get them the best possible deal, along with recommendations for the best approach to not over commit and create financial stress, but rather optimise cash-flow. We also look for ways to get deals done (at still very agreeable terms and rates), by thinking creatively about how to best help a client rather than just saying No (like many do, because their circumstances may not fit the perfect model on paper). The uploaded screen-shots show various auto-generated idea starters which we did for ourselves, but compared to the best work seen here on DC, seem pretty average and unrefined.
So please note:

IF YOU JUST USE GENERIC LOGO GENERATORS FOR YOUR SUBMISSIONS WE WILL LIKELY KNOW AND PAY THEM LITTLE ATTENTION. If you use them to create concepts that you then manually refine, there is a chance they'll have legs.

The only one that really seemed to have legs for us is the white F on the black circle - however this is also very stark, and could use some refinements if we are to run with it. As the head of Marketing here with an appreciation for good design, I am very open to better suggestions - and we are more concerned with getting the right result to carry the new brand forward (see what we did there?) for the next 5+ years, than we are in rushing it or trying to save $100. What we are looking for is a suitable new logo + style guide and business card design, which says something along these lines: serious, but a bit creative, fun but gets the job done. Modern and forward thinking but with experience and well connected. We like to be seen as a part of the clients business - their partner in helping move things forward. Even better if it works using one or more of the current colours of our current name and logo (for PFC). I personally think 3 is too many, but we are open to using up to 3 if need be (or 3 certainly if you are counting white and black as two of them :D ). Style guide is to include logo usage guide including white space, grey-scale examples of logo (for when printed b/w), colour references for all colours in Pantone and RGB+Hex, fonts and their usage - noting that Web Safe fonts need to be included or factored in as fail-safes for online - and primary fonts need to be Google-Fonts compatible. You should probably also know: I am not David Prior, I am his marketing guy Dyon - however I am managing this project and David + his key stakeholder Wendy will be having the final say in the chosen design. IMPORTANT: This is the only place submissions will be considered. If you pitch us directly, or via the website or social media channels it will be be reported as spam. We already have a website team too (before anyone asks), however there will likely be additional design work opportunities in the near future (submitted to design crowd once open), both for the website, social media, and print collateral (among other things), with first-option going to the winner of this project wherever suitable.

Target Market(s)

SME Business Owners are the end customers, they're generally 35-40 to 65y/o or so mostly - they're buying vehicles from cars to Trucks and specialty vehicles, Cafe and Restaurant food equipment, POS Systems and fit-outs, Computers and Office equipment, Furniture, Retail Fit-outs, and sometimes annual software contracts. We also arrange unsecured business loans too.

Suppliers of equipment such as above also directly engage with us either on behalf of their customers (who we arrange funding for), or

Industry/Entity Type

Finance

Logo Text

Forward Funding

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo design that renders well in Greyscale
• Room for Slogan below or to the side, depending on placement.
• 'Stacked' or 'Square/Cirlce-use design variant (especially if logo is really wide).
• Style Guide with fonts for web and print use + colours defined for each, etc.
• Priority/Preference scale for logo style:
• 1. Lettermark
• 2. Wordmark
• 3. Pictorial Combination
• 4. Character
• 5. Abstract
• (we are open to possibilities for any of the above, however the order of prerence for style to start with is as above).

Nice to have

• Business Card design inclusion (double sided).
• Anything else you think we need?
• NOTE:
• An end result that blows us away will result in a bonus payment because value deserves to be rewarded!

Should not have

• More than 3 colours (unless suitably justified).
• Note: see FULL Project Description for discussion on colours (re our current company colours).

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Files

Download all files - 3.6 MB