Need a logo for rebranding a well-established dental clinic
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This customer received 110 logo designs from 35 designers. They chose this logo design from Sam Maiyaki as the winning design.
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We need a new logo for our dental clinic that we renamed "Preferred Dental Partners";. For years, the dental clinic went under the name "Esser, Krueger, and Borja"; which were the names of the existing dentist partners at that time. Now that we have a new partner and some dentists retiring, we need to start rebranding. We would like something clean looking, preferably using blues, greens, and neutral colors. We are in a town that is known for its marshes and wildlife. We do NOT want any teeth in the logo. We would like to have marsh elements in the logo--river, cattails, herons, etc. We are in Wisconsin. There are NO mountains here, so dont put them in the logo. We would like two versions to the logo: one with just "Preferred Dental Partners", and the second to have the same look of the "Preferred Dental Partners"; but with "Drs. Krueger, Borja, and Minnema"; in smaller text underneath.
Attached is the old logo for reference.
Target Market(s)
Rural communities in Wisconsin, USA
Industry/Entity Type
Dental Clinic
Logo Text
Preferred Dental Partners
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Elements of nature--specifically from marshland. This would include cattails, water/rivers.
- One logo with Preferred Dental Partners alone and one with "Drs. Krueger, Borja, and Minnema" underneath in smaller font.
Nice to have
- It would be nice to have some tie to the old logo (see attached), but not necessary. The old logo is very dated, so please don't try to copy it exactly. Greens, blues, neutrals for color scheme.
Should not have
- No Teeth in the logo, No mountains, No Birds