• US$150

• 155 designs

• 67 designers

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Logo Design Brief

We need a logo desing for a new company based in Texas called Forum Activewear. We develop innovative work out gear for women. We would like see designs that use any type of colors. The final design should communicated strength, active, beauty with an edge. The company sells activewear targeted at women ages 25-50 wanting to wear and work out in comfortable yet fashionable clothing. We are designing active wear that is fashionably high end but also functional for active people who are confident, bold and know fashion. We are also developing clothing with a signature aesthetic so you always know what brand is being worn. We want to humanize the brand for consumers so there isn't a disconnect between the brand and the product. We want our brand to be authentic as well aspirational to consumers. We want our brand to make every consumer feel amazing wearing our product.

Target Market(s)

Customers are middle to high income educated women
Agest 25-50
More than likely married with kids but could be single professionals
Enjoys working out
Likes to wear smart casual clothing to work out in or to go to the grocery store.
They probably have an eye for fashion and want to look good wearing the clothing
Will look at social media like instagram, facebook and pintrest for inspiration.
Have no issue spending money on products to look their best.
Our customers are into fitness, confident, bold, knows fashion.

Industry/Entity Type

Fitness

Logo Text

Happy Place

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We want the logo to convey, Driven, Fun, Sleek, Beauty, Active. We are looking to build a new active wear brand aimed at women who want to work out but also want to wear. The brands that we really like that we would compare ourselves to would be Spiritual Gangster, Outdoor Voices, Sweaty Betty, PE Nation and Lulu Lemmon. We are looking for a brand that is easy to remember, shows the markets we are targeting and says fun, active and vibrant.

Nice to have

• A good strong font with a vibrant colors. No strange fonts or things that are hard to read.

Should not have

• Should not look to corporate

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Files

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