• NZ$240

• 137 designs

• 54 designers

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Logo Design Brief

We have been in business for 12 years and having a brand and name change so require a new logo. We were called Hospitality Management Systems/Menumate Auckland. Our new company name is called "The POS People". We specialize in selling and supporting Point of Sale software, hardware and consumables into the Hospitality and Retail Industry in New Zealand. Customers and the industry like our staff and we give great customer service. We are well known in the industry and sell and support the best products in the New Zealand Market with well known industry international brands and have good expert staff. We have a team of sales people, I.T technicians, admin and support and do 1st tier support for our customers who deal with us direct not our suppliers. We know the hospitality industry very well and now going into the retail sector so we know what a business owner needs. There is alot of I.T work that we do as the Point of sale we sell is computerized and also consulting in Hospitality and Retail what a customer needs for their business. In regards to colours I want something fresh and modern. Our company car fleet is white cars so the logo has to look good on a white background. Our uniforms are black so the logo has to look good on black background as well. We sponsor awards in the industry so the logo has to be good for print and media and clear to read so no small font. Our current logo has white/black/orange and ideally don't want to use this again but would look at. Would also look at Crisp Green with white perhaps. But open to suggestions. The final design should communicate what we do. Ideally not people but the industry of Point of Sale so happy with just the name and even a non specific image and a unique design of lines, boxes, squares etc. If you can do anything better than what I have done I'll look at it and mine is not that great :)

Target Market(s)

Retail Shops, Bars, Cafes, Restaurants, Clubs.

Logo Text

The POS People For all your Point of Sale Needs [under heading]

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have POS in Capitals. Try and Emphasize the words POS please rather than The and People .

Nice to have

• If the design has an image of a people then "For all your Point of Sale needs" must be included to show what we do. Want to show we are about POS than the people image so would like to see some variety and not just people figures. But the right design might be with a people image? Alive colours not dull. We are a modern and a young team ..

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