• NZ$150

• 67 designs

• 31 designers

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Logo Design Brief

Perry Group Limited is a 65 year family owned business based in Hamilton, Waikato, New Zealand. The company is based on five core values that unite the strong culture of community and corporate responsibility which are central in the day-to-day business practices. The values are Win-Win, Community, People, Excellence and Pride. I have attached the current logo that was done in 2004 with the statement ' Built to Last'. A lot of the imagery and thinking at this time were around the companies that sat under the Perry Group. Many of these businesses were in harsh manufacturing environments including mining and galvanizing. Our model has now changed and we are an investment company in a variety of industries including Manuka Honey, galvanizing, property development and import and distribution. Importantly we also have a philanthropic arm of the company that sits under the Brian Perry Charitable Trust which supports the community in which we work in. The preference would be to have an updated version of this logo still utilising the hand, however, we would be happy to look at other options as well. The logo should portray the five values outlined and the companys commitment to corporate responsibility and its strong history and reputation within the Waikato community.

Target Market(s)

Perry Group staff and customers

Industry/Entity Type

Investment

Logo Text

Built to Last, Win-Win, Community, People, Excellence, Pride

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have the 5 values outlined in the logo
• In terms of colours, our logo is predominantly Pantone 222 and black and we utilise varying shades of the black (80% black, 20% black and 50% black).

Nice to have

• An updated modern take on the current design with the hand

Should not have

• Don't want the yellow on the current values logo - would like it updated to the colours outlined in the must haves

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Files

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