Redesign Law Firm Logo from old to Contemporary
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This customer received 278 logo designs from 112 designers. They chose this logo design from ESolz Technologies as the winning design.
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Logo Design Brief
Design a contemporary logo to replace an old out of date appearing logo. The law firm is rapidly expanding into many additional states. The goal is to position the law firm as a national law firm in the US.
Please create 1 version of the logo with all lower case text as seen in the attached Example Logo 1.
Please create a 2nd version of the logo with both all upper case text as seen in the attached Example 2.
Please create a 3rd version of the logo with a combination of upper case and lower case text.
Please use a Sans Serif font.
All logos should be contemporary like the 2 example logos.
Do NOT include "Dallas" or "Houston" in the logo.
The new logo should match colors in the new site design. You can see the design mock here. http://clientwebsitedemos.com/kirkendalldwyer/layout/28-06-2019/index.html
Target Market(s)
People that have been injured by the negligence of others. For example motorcycle accidents, personal injury, defective medical devices, and product liability.
Industry/Entity Type
Law Firm
Logo Text
Kirkendall & Dwyer LLP with tagline "National Litigators"
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A contemporary design. But not too contemporary because its for a law firm so it must look professional and trustworthy.
Should not have
- Do NOT include "Dallas" or "Houston" in the logo.