• £80

• 50 designs

• 26 designers

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Logo Design Brief

We are a collection of global customer experience experts who have been there and done it before. We have distilled that expertise into our digital platforms to help our customers improve their CX.
Our brand name of TribeCX was selected as it represents a collection of like minded people, that believe focussing on CX will deliver success.

We need a brand lockup (logo & styled name) for each of our 2 digital platforms.
Platform 1 - named "Origin" - Aimed at Customer Experience (CX) teams within organisations. Helps the CX team design & test new customer experience practices. The reason we called it Origin is because it represents the start of your journey.
Platform 2 - named "Compass" - Aimed at all employees within an organisation. Helps the CX team deploy and scale the new practices they have developed across all employees. This platform is a "Next Generation Learning Platform" and leverages social media techniques to reach employees (like / comment / share etc). The name 'Compass' was selected as it represents where companies are going / we build with them a North Star (strategic direction) and they use 'Compass' to help them deliver that North Star.

We already have an existing brand for our business- www.tribecx.com. Also a digital style guide http://styleguide.tribecx.com/. The lockups should sit within our existing brand style.
I have also uploaded our Brand Pyramid to provide context.

Target Market(s)

Medium to Large global businesses

Logo Text

"Origin" and "Compass"

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Described in our Brand Guidelines

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The names of the 2 platforms & be in keeping with our parent brand

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Files

Download all files - 0.3 MB