• US$110

• 57 designs

• 26 designers

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Logo Design Brief

Details for my new Logo Design Project will be added soon.Creative brief (chocolate brand)
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• Proposed Brand Names
Choc de maison – Choco House

French language was used for the brand name to represent the prestigious and luxury behind the brand
• Short Brand Statement
Indulge your senses with local chocolates that made with royal standards
• Project Background And Objectives.
o The product
 What product are you advertising? chocolate gifts
 What category does it belong to? Belgium chocolate, Food, gifts, special occasions
 Where is it being advertised? Product will advertised to royal and high class segment
 What is the product's current status in the market? Forming the business phase
 What are the product's existing brand values? Quality, excellency, premium
 What is the product's price point? High
• Target Audience For The Campaign.
 Demographics data (age, sex, income, marital status)? Ages: 25+, sex: women, men, income: high
 Psychographics data (interests, aspirations, lifestyles, habits)? Royal and prestigious family, they care about the quality, the luxury of the product, the image of the brand, the source of chocolate
 What you want them to think about the brand ("change perception", "shift frame of reference", etc.)? premium service, high quality and standards, reliable brand
The purpose of all this data is to find a trigger that will motivate them. This trigger should align with the campaign's objectives.
• Consumer Message
Royal Standards
• Key Consumer Benefit
High quality, customized product, complementary services (Example: offer flower arrangements)
• Advertising Tone & Advertising Medium
Brand ("mature, trustworthy, premium ")
• Mandatory Elements
Primary message describing the brand’s values and market positioning. / Royal Standards
Communication channels on which the campaign will run. / Through word of mouth and networking
• Logo Styles
Calligraphy or Abstract
• Color scheme
Dark shades of brown, gold
Colors that represents the brands values and what it stands for

Logo Text

Choc de maison

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• brown color

Nice to have

• calligraphy

Should not have

• pictures

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Files

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