• US$150

• 19 designs

• 6 designers

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Packaging Design Brief

I need a new product packaging design for a lake and pond colorant. The current design is from the 90's, and it needs some new elements that are going to make it pop, while still looking cohesive with our line of products. Interesting title text, some graphical water elements, etc to make it appealing to the consumer.The brand is called Aquashadow. It currently comes in a liquid product (design attached). The new art will be for the dry dye product in water soluble pouches. The new design for the dry dye needs to be cohesive with the current liquid product, but look much more modern and eye-catching. Including an element that looks like a rectangular pouch gently splashing into the water would be appropriate.The round pail template is attached. The front area is where the new design is to be done. It can carry over onto the side if you choose.I have included the product title and optional marketing language in the template, that can be designed to fit into your design.There will be additional mandatory label text on the front, along with the label text on the side and back, which will be done internally.

Target Market(s)

Pond owners and lake managers

Industry/Entity Type

Water Treatment

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Modern design that is cohesive with our older labels
• - Incorporate the Aquashadow brand and product name
• - Follow the pail template

Nice to have

• - Creative inclusion of some marketing claims
• - Graphical water elements (ie. rectangular pouch splashing into water)

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Files

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