• NZ$150

• 34 designs

• 12 designers

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Label Design Brief

TASK - We need to refresh the labels on our products to feel more exclusive. Our products are predominantly made from coconuts.

A little about the KOKONATI brand:
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BRAND ESSENCE - Pure and simple.Back to basics nutrition for good health

FUNCTIONAL BENEFITS TO CUSTOMER
Everyday ingredients,
Clean taste and aroma.
Packed fresh at source.
Affordable, authentic organic nutrition for better health
Free of refined sugar, allergens, preservatives, additives

EMOTIONAL BENEFITS TO CUSTOMER -
Traditionally harvested by multigenerational family farms,
Ethical and sustainable,
zero-waste production.
Supporting rural communities

BRAND PERSONALITY
Collective, considerate, traditional, kind.
Collaborating age-old knowledge for the wellness of families in an eco-friendly manner

DESIGN ELEMENTS
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Logos to be used on artwork
The Kokonati logo & The Miller logo (attached)

Should attempt to portray a classic multigenerational aspect of crafting the product.
Could include tagline : Crafted by generations of expertise

TYPES OF LABELS
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1. Jars (500ml jar attached)
2. Milk carton box with window ( template attached)
3. Spice and fruit rectangular box with window (template attached)
4. Rectangular sticker for narrow bottle. ( 250-375ml bottle attached)

Label Designs we like are also attached..
As we have many products with similar packaging, we need a range of color choices ( palette) that we can choose from for differentiating each product from the other.

Target Market(s)

Organic foodies - Keto, paleo, vegans, health conscious customers, affluent moms wanting wholesome health for families, simple no fuss cooks, For customers who are environment conscious and want to be sustainable.

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Font styles to use

Other font styles liked:

• Nevis,

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clear windows space on box packaging to see the product
• pure Ceylon Kokonati logo,
• Coconut Miller logo (On body of label, not on front).
• Overall fonts should synchronize with logos

Nice to have

• Unique eye-catching 3D drawing background to stand out on shelf
• A designated color palette to use as the range expands.

Should not have

• Must not have any design element from my existing labels other than logos.

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Files

Download all files - 4.8 MB