Logo design for a new EdTech company based in NYC called 'LeapPass'
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This customer received 331 logo designs from 98 designers. They chose this logo design from Adam Sleigh Graphic Design as the winning design.
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Logo Design Brief
WHO ARE WE
We are a platform that facilitates easy discovery and booking of local classes/events in the art, cooking, tech, professional, and language space. Whether you're looking to pick up a new hobby, go on a great date or leap into something completely new, we've got the courses for you. To those lifelong learners thirsty for knowledge, we connect you career-climbing go-getters with professional classes. We aim to make learning a fun and sociable EXPERIENCE.
THE BRAND NAME
The brand name “LeapPass” speaks to the brand’s aim to support learners on trying new things, providing them with a platform to acquire new experiences and skills to “Leap” forward. “Pass” ties with our service where we provide LeapPassers access to a variety of local classes and events. There will be no spaces between words and ideally “LeapPass” should appear on one line.
INDUSTRY
EdTech, Education, Entertainment
DESIGN STYLE
Flat
Updates
Went on vacation/holiday
Need a couple of days before selecting a winner
Target Market(s)
LeapPassers are working professionals in their mid 20s to mid 40s who seek to enrich their lives with new experiences, knowledge and is excited about personal development. Our target audience want to learn new skills to advance their career, enrich their lives or as a hobby.
Logo Text
LeapPass
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We like the idea of having an object (living or non-living) leaping/taking off. If it can be tied to learning new things, or experience, wonderful. Overall, we are looking for a minimal, clean, modern and creative design.
- E.g: Rabbit jump over to something good, like a ticket 🎟(the pass for LeapPass)
Should not have
- Graduation Cap