Portage Cross Border Wealth Management

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This customer received 83 logo designs from 37 designers. They chose this logo design from designbysy as the winning design.

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Logo Design Brief

I require a new logo for our wealth management practice, based in Toronto, Ontario Canada. We develop and implement customized financial and investment solutions for people with money and family on both sides of the Canada/US border. This matters because they are dealing with the complexities of two very different tax, legal, investment and regulatory regimes that do not talk to each other. They are caught in a web of rules and regulations that entangle all of their planning. The primary metaphor for our brand is a "portage", which is a uniquely Canadian term which literally means to carry a boat (usually a canoe) between two rivers. The idea is that we help people carry something of value (their money/retirement plans) between two countries. I'd like a stylized image (line drawing) of a person carrying a canoe over their heads incorporated into the logo.

Logo Text

Portage Cross Border Wealth Management


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Serif

Colors

Colors selected by the customer to be used in the logo design:

3176b5
85abd2
0255a3

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
C$150
Total
C$150

Project Deadline
18 Jun 2019 11:39:22 UTC
Language

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