• A$120

• 95 designs

• 42 designers

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Logo Design Brief

Looking for a new, modern, clean logo design to use alongside our existing brand/image. The new range, which we are calling "Naturals" in house at the moment, will be a more premium range. The existing "Pure Bendigo Gold Honey" brand is well suited for the everyday supermarket offering, but we are missing out on the premium markets. Looking for some resemblance to our existing brand, but simpler and more modern that will sit well in the premium product section. Current product label is attached for reference. The Southern Cross star pattern and gum leaf have featured in all past product, but it may be time to lose these from the new "Naturals" range. We would like to keep the "Pure Bendigo Gold" text, but will consider all options with or without it. We no longer use the "Australian Made" Kangaroo icon, but instead have been using the "100% Australian Owned" icon - which may become redundant in your design offer.

Target Market(s)

Premium supermarket lines and Health Foods outlets

Logo Text

Pure Bendigo Gold, 100% Natural Australian Honey

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• "Bendigo Honey" or "Pure Bendigo Gold" business/brand name (either)

Nice to have

• Natural Australian Honey
• 100% Australian Owned logo
• Southern Cross

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Files

Download all files - 0.5 MB