New logo for contracting business

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This customer received 134 logo designs from 42 designers. They chose this logo design from Sergio Coelho as the winning design.
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Logo Design Brief
BELCON is seeking a new logo to support our brand identity. We are a construction company operating in the Torres Strait Islands and Aboriginal communities of Cape York, Australia. We offer trade contracting services, such as electrical, plumbing and construction. We do not want any trade icons, such as tools.
Please display the name as:
BELCON or BEL Con
Our cultural heritage is unique and important to our brand identity. We are looking for a logo that represents elements of both Torres Strait Islander and Aboriginal cultures, which could be colours from the flags, icons, shapes or symbols.
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Target Market(s)
Government
Local councils
Construction clients
Industry/Entity Type
Construction
Logo Text
BELCON
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- BELCON name
- Representation of both Torres Strait Island and Aboriginal cultures
Nice to have
- Clear font that is ideal for printing on stationary and uniforms.
- Easily recognised logo.
Should not have
- Torres Strait Island or Aboriginal flags
- Icons that represent civil or large scale construction (such as cranes, hard hats)