• A$150

• 81 designs

• 43 designers

---

Logo Design Brief

New sub brand logo for new Ellipsis service offering. This includes logo concepts and colour palette. We have a shortlist of 3 names and to help decide on the final name, we would like to see how all 3 would look as a logo. The names are 1. Beyonde 2.Caret 3.Incite

About Ellipsis
Ellipsis are experts in customer strategy, loyalty and insights. We are based in Sydney and Melbourne.

Ellipsis brand story
An Ellipsis is the ‘three dots’ that indicate an unfinished thought… Our name represents the essence of what we do: we help our clients complete their unfinished understanding of the customer.

We would like to launch a new sub brand to promote a new offering that will be based around data and insight solutions. We are doing this because we want to keep the consulting services (Ellipsis) separate from the data solution services.Please refer to brief attached.

Target Market(s)

Medium - large corporate, retail and finance companies in Australia (decision makers)
Tech partners in Australia and overseas based in US/UK/Asia (we will not develop the actual tech solution)

Industry/Entity Type

Management Consulting

Logo Text

Powered by insight

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• We’d like to explore how the visual part of the current logo could be used. And we are open to options with it not included.
• We’d like to have reference that this is ‘an Ellipsis company’ – or if you have any better wording
• We’d like to explore how a tagline could be used.
• Draft tagline: Powered by insight
• We would like to keep the current font - Flexo

Should not have

• No new font

---

Files

Download all files - 0.6 MB