• US$150

• 94 designs

• 47 designers

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Logo Design Brief

We need a logo design for a new fitness/health service launching in the fall.

About the company: We are a Sports/Tech company called FunLife Inc
https://funlifejapan.com/
we provide fully automated guidance and coaching for sports and fitness training using a futuristic mirror display device called the ARC Mirror.
This fall, we are launching a corporate wellness solution service called Bene-Fit.

About the Service:
Bene-Fit is a corporate wellness solution (B to B to C) for Japanese companies (for now), looking to improve corporate wellness through providing their employees with fitness training during their office hours.
Companies will install our AR Mirror Display device, and employees will be able to access personalized, digital fitness content any time of day!

physical activity has proven to be beneficial for mood, health, energy, and productivity. all factors that corporations would like their workforce to have and improve.

Design requests:
The corporate logo uses colors pink(#d33667) and yellow (#f6c430), but there is no need to have a constant color scheme for the service.

Themes that we would like to communicate through the logo are as follows:
Fitness / Wellness / Sports
Technology / Data / Futuristic / cool and innovative
Trustworthy / knowledgeable / Reliable

We realize that this is a tricky ask, but would like the final design to effectively combine the physical fitness aspect of the service which is traditionally associated with warmth VS the high-tech, data-driven method of delivery which is traditionally associated with cool, cold, emotion-less.

Looking forward to your ideas!

Target Market(s)

office workers 20s-50s ranging from fitness newbies to enthusiastic gym-goers

Industry/Entity Type

Fitness

Logo Text

Bene-Fit

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Logo styles of interest

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Font styles to use

Other font styles liked:

• roboto

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Themes that we would like to communicate through the logo are as follows:
• Fitness / Wellness / Sports
• Technology / Data / Futuristic / cool and innovative
• Trustworthy / knowledgeable / Reliable

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Files

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