Strange Bird (BBQ Chicken joint mascot/ emblem)
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This customer received 36 character designs from 23 designers. They chose this character design from Tomi Ax as the winning design.
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Character Design Brief
A relatively simple drawing that blends a certain level of anatomical accuracy with comic whimsy. Perhaps a signature ruffled tail feather (there has to be something that makes him him, even if he's dressed up [see below]). Definitely a confident (maybe a little dopey) swagger/ stance. Not cocky... just proud to strut his strangeness.
The chicken should be ready to "accessorize" to exhibit that little bit of strange bird that each of us can identify with: flip flops with socks, roller skates, a scarf & a hipster mustache, a button with a peace sign, sunglasses, fedora, dreadlocks, etc... Just one little random accent that could be different as it appears on the next t-shirt, social media announcement, event poster, etc.) We would hope to see a few suggestions up front, then keep a relationship for the artist to "dress up" the bird upon request (for a fair fee.)
The photo is included because I like the build (tall and somewhere between fit and buff), plumage, and head-topper thing (because its simple... not the main attraction... after all, it might be under a cowboy hat some day)
The Second set of images show the logo direction we're working on.
Updates
Imagine if a scientific illustration woke up and found himself in a Game of Angry Birds And decided he was going to be the one to cheer everyone up.
Added Monday, May 13, 2019