• C$110

• 48 designs

• 15 designers

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T-shirt Design Brief

We need a t-shirt design as part of our new decimal movement. The movement is focused on giving all youth access to quality personal finance education & raising the next generation of Canadians to expect transparency from the financial industry. The final design should incorporate our "Know your worth" slogan, with the emphasis on the "know." "Know" ties to knowledge and understanding your personal finances. "Worth" the word that associates the slogan with money and personal finance. Our slogan’s main interpretation: Know your personal finances, know your money, know the financial products you use to manage your money. These shirts will be worn by men and women aged 20-30. So they can be designed with a bit of edgier, impactful look in mind if it lends to the design. We want the wearers to feel good about themselves, feel motivated and positive, and we would like to see the designs on a black or white t-shirt. We would like a few options where the word “know” from our slogan has a higher prominence/stands out more than “your worth.”

Target Market(s)

20-30 years old male and female

Industry/Entity Type

Finance

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We would like to see the designs on a black or white t-shirt.

Nice to have

• We would like a few options where the word “know” from our slogan has a higher prominence/stands out more than “your worth.”

Should not have

• No cursive fonts, not a lot of bright colours please stay within the desired colour.

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Files

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