Vanguard Strategies - A leadership development and emergency management/risk management company

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This customer received 225 logo designs from 104 designers. They chose this logo design from Atlantes as the winning design.
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Logo Design Brief
We need a logo for a business that works in the emergency management and security environments. Our business specializes in strategic, operational and tactical planning for government and private entities in risk management. In addition to planning our business focuses on training and exercise development for a multitude of clients in emergency management, law enforcement and military. We are looking for a logo that takes us outside our sphere of influence and into a branding campaign. As a veteran owned business we are looking for a logo design that is relatable to our name Vanguard "the forefront" but incorporates American Values. In thinking of our original ideas, we always pictured the word Vanguard with a flag concept but certainly open to new ideas and designs. We are looking to maintain the "military" feel as it directly reaches our clients.
Target Market(s)
Emergency Management, Law Enforcement and Military
Logo Text
Vanguard
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Open to any colors however; like the combinations of neutral colors dark blue, whites, grays, etc.
Nice to have
- Word Vanguard. It does not need to have "strategies". I actually prefer that it does not but I am open to designs with strategies. As an American based company with clients coming primarily from emergency management and law enforcement, I would prefer it incorporate elements of the American Flag potentially through the lettering or a flag design as a backdrop but it doesnt need to.