• A$150

• 141 designs

• 50 designers

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Logo Design Brief

We're improving on the value delivered through traditional recruitment business models, by putting significant focus on the ongoing wellbeing of the people we place, especially during the first year of their new role. Healthy, happy people perform better at work too, and we're functioning a bit like a recruitment agency and life coaching business rolled into one.
We want our logo to convey real human connections, and our vision to improve the overall wellbeing of the people we interact with, rather than the transactional nature of most recruitment businesses. Emphasis please on 'Hire Purpose' with 'talent solutions' appearing as more of a secondary, less emphasised tagline.

Target Market(s)

Australian employees and hiring managers, primarily in the Healthcare, Financial Services and IT sectors.

Industry/Entity Type

Recruitment

Logo Text

Hire Purpose Talent Solutions (or HIRE PURPOSE talent solutions)

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Looking for either a wordmark or combination mark, with 'Hire Purpose' or 'HIRE PURPOSE' as the primary focus, and 'talent solutions' as more of a secondary tagline ('talent solutions' has to be there, but smaller, lower case, and more subtle). Bold, vibrant colours. Avoid using Blue as a main colour.

Nice to have

• I like the idea of the 'H' being symbolic of two people meeting/shaking hands, but this isn't essential, and only if can be achieved in a 'not looking like a 1990's website' kind of way. We're looking for vibrant, bold colours. I like the idea of neon signage, but only if it can be made not to look like a strip club. I'm not a designer though, so I'm very open to creative license.

Should not have

• My project should not have:
• 1. Anything intricate, overcomplicated, etc - prefer a clean, simple approach. e.g. whilst I like the symbolism of people meeting/shaking hands, I don't want to see an actual handshake illustrated in a design
• 2. Anything cartoonish
• 3. A 'mascot'
• 4. The 'Hire purpose' play on words is about being a recruitment business aiming to have a greater impact on our people; I want a logo that won't be confused with e.g. a religious charity organisation, or a tool hire business.
• 5. We'd like to avoid the colour blue.

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Files

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