Hellyer Family - History Lives On

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This customer received 14 graphic designs from 8 designers. They chose this graphic design from Mrigank Patankar as the winning design.
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Graphic Design Brief
Hellyer Family (HellyerFamily.com) is a social media conduit connecting Hellyer families across the globe.The HellyerFamily.com site will enable families to connect and share relevant family history, photographs and video.The HellyerFamily.com site will showcase a range of t-shirts, caps and other items for purchase online.The Design Brief.Hellyer Family and HellyerFamily.com requires a logo and font for text.1. HF - The letters ‘HF’ will be the central logo.The HF logo will be used extensively for t-shirt and cap designs.Design Guide - Think timeless, modern and funky. Something that will appeal to Gen Y and Gen X teens and adults.2. Hellyer Family - Title and Tagline font.The title ‘Hellyer Family’ and tagline ‘History Lives On’ will support the HF logo. The words Hellyer Family and History Lives On require a font design that compliments the HF logo.Design Guide - Think timeless, modern and funky. Something that will appeal to Gen Y and Gen X teens and adults.3. Historical Coat of ArmsAn image of a family Coat of Arms for the name Hellyer has been included with this brief. The Coat of Arms dates back to approximately 1066AD and was used to identify Hellyers on the battlefield.It is not critical or necessary to incorporate this Coat of Arms into the HF design however the use of similar colours / or colour would be preferred.I trust this design brief is easy to understand however I’m available to answer any further design brief questions you may have by email.
Target Market(s)
Ages 13 to 50. Skewed toward younger demographic though.
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See design brief above.
Nice to have
- See design brief above.