I cut the mustard-retro and fun
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This customer received 33 logo designs from 12 designers. They chose this logo design from design new as the winning design.
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Logo Design Brief
This is a podcast and health coaching business about plant-based dieting (and/or vegan) and overcoming emotional eating with mindset strategies. I'm starting with the podcast. Then my first course is about feeding 5 in 5 hours/week- meal planning, batching, prep. It will expand into weightloss and coaching. I want a retro 50's theme with knife chopping a mustard green (it looks like kale). It's fun, and lighthearted. You-can-do-it attitude. Possible tagline: Eat plants, not emotions. Colors I'm looking at are mustard, light green, coral, dark blue and grey. You are welcome to use this color palette or something similar: blue 2d607b, grey 958a86, yellow feba1b, dark yellow f19d09, and green 7a9726. here is my mood board for the project:https://www.pinterest.com/icutthemustardyoucantoo/retrofoodie-moodboard/
Target Market(s)
primarily women 30-50's. Health enthusiasts. Vegans, vegetarians, plant-based eaters.
Industry/Entity Type
Life Coaching
Logo Text
I Cut the Mustard
Logo styles of interest
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Retro 50's feel. Fun and playful. muted colors. Review my mood board before designing: https://www.pinterest.com/icutthemustardyoucantoo/retrofoodie-moodboard/
- Knife and a mustard green or knife and mustard jar.
Nice to have
- Colors I'm looking at are mustard, light green, coral, dark blue and grey. You are welcome to use this color palette or something similar: blue 2d607b, grey 958a86, yellow feba1b, dark yellow f19d09, and green 7a9726. here is my mood board for the
Should not have
- fonts that are too curly