Develop a recognisable brand for a cloud consulting firm

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This customer received 265 logo designs from 78 designers. They chose this logo design from MergeStudio as the winning design.

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Logo Design Brief

Cloud Brokers are looking to help establish a presence through printed media, websites (including social media) and a blog. To deliver across the mediums we want a fresh and recognisable logo.

Our key market are organisations looking to leverage cloud based solutions. Our contribution is to provide pragmatic and consistent advice on evaluating and selecting providers of cloud services. What differentiates us is our consistent and pragmatic advice.

The winning designer has complete license to develop the brand/logo in anyway they see fit. There is no existing logo for the brand just a registered web address: thecloudbrokers.com.au.

I've included some recognisable brands in the technology industry which i think are simple and effective. The designs should not have representations of clouds, cloud silhouettes or cloud shapes.

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Updates

Project Deadline Extended
Reason: Thank you for all the submissions received. Due to holidays related to Easter, I'm extending the deadline by another 7 days.
Added Monday, April 09, 2012

Thank You!


Thank you to all the designers that have taken time to submit their designs for consideration.

We have received 162 designs and will now spend the next week re-reviewing those designs and shortlisting those we think meet the brief. We will be in touch with those designers who are shortlisted to request final designs.

Due to the large number of submissions it will not be possible to provide feedback to all designers. But thank you again for your submissions.

Added Tuesday, April 17, 2012

Target Market(s)

organisations and business across all verticals

Industry/Entity Type

Industry

Logo Text

(the) cloud brokers


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • The logo will be the first part of ongoing design works to develop both printed stationary (business cards/letterheads/detailed documents) and a corporate site with a blog (wordpress). Designs which incorporate colour schemes for the the logo to be used in those ways would be advantageous.

    Additionally, it would be nice if the logo can also be incorporated into social media through a profile graphic in a way which does not diminish it from being recognised. Think: favicons for websites of profile logos on twitter etc.
Should not have
  • representations of clouds, cloud silhouettes or cloud shapes.

Files
Download all files - 0.0 MB
Payments
1st place
A$570
Participation payments x 4
A$20
Total
A$650

Project Deadline
17 Apr 2012 05:47:35 UTC
Language

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