• US$150

• 115 designs

• 66 designers

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Logo Design Brief

We have a small chain of greek fast casual concept in existence since 2002. We have made slight changes to the logo over the years, however want to update our logo to match our new more modern look while still keeping the brand and logo recognizable. things we definitely want to update are the elimination of the swish under the name and the slash thru on the A's and straighten it. We still want to emphasize Pappas over the Louis. Our standout color still remains turquoise somewhere between pantone 3125, 313, 3135. please view our website at louispappas.com to get a grasp on our concept. We have a lot of family history connected to the concept, however we want to attract a younger crowd who have not knowledge of that history. Our Louis Pappas Famous Greek Salad is our Brand created over 100 years ago.

Target Market(s)

20-60, audience looking for a healthy more sophisticated palate of food.

Industry/Entity Type

Greek Restaurant

Logo Text

Louis Pappas Fresh Greek

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• updated look to appeal to millenials
• our new design look is modern greek industrial
• but we have over 100 years of history in our concept. please look at website louispappas.com

Nice to have

• more modern while still maintaining a recognizable look related to the old logo

Should not have

• true greek fonts

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Files

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