Logo needed for new Life Saving Club

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This customer received 90 logo designs from 46 designers. They chose this logo design from MT as the winning design.
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Logo Design Brief
We need a logo designed for our new Life Saving Club. We run pool rescue training for swimmers that complements their existing training but offers high performance pool life saving training and access to competitions. We would love to see the design use the colours of Black and Orange and incorporate a black swan and life saving fins. Our market is males and females aged 13yrs - 30yrs and their families and we hope to use the logo on promotional material and team clothing.
Target Market(s)
Males and Females aged 13-30 and their parents
Industry/Entity Type
Sporting Good
Logo Text
West Life Saving Club
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Black Swan
Nice to have
- Orange Fibreglass Fins
- Aquatic Feel