• €210

• 100 designs

• 52 designers

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Logo Design Brief

RJM Photography focuses on life-changing, low-volume, high quality photography of people. Specifically, portraiture, boudoir and artistic nude. The end product and the experience towards and during the shoot are equally important at all times.RJM Photography is based in the Netherlands but internationally oriented and the style conveys this. Clients from diverse backgrounds are welcome, regardless gender and gender preference.The style should be equally attractive to men and women. The house style is modern and minimalistic, with a maximum of one additional color next to black (in print) or white (online or print on dark background). The house style conveys luxury, quality and trustworthiness.Deliverables: logo in vector format (EPS, ai) suitable for printing on light and dark backgrounds. Black as main ink for printing, or white for dark backgrounds. One additional color is permitted. The logo should convey inclusion (meaning, regardless gender or gender preference). An example of a play on the letters RJM exhibiting a sense of inclusion is attached. However, the logo *does not* need to use the letters of RJM Photography per se, but then RJM Photography should be visible somewhere else.

Target Market(s)

Social economic criteria of clients (income, education, profession)
- Part have their own company, other part are employees and are typically
highly-skilled office workers.
- Higher education is dominant (bachelor degree or higher)
- Income level is mid- to high range
- 30%-70% is foreign, expat. English speaking at a very good level
Life cycle (age, family status, gender)
- About 25-39 years old
- 70% women, 30% men.
- 33% (about to get) married, 33% single, 33% in a relationship
- Sexual orientation can be any

Industry/Entity Type

Portrait Photography

Logo Text

RJM Photography

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo, version for printing on white, version for display on dark backgrounds (e.g., online)

Nice to have

• Sense of inclusion, perhaps a play with the letters such as in the example. However abstract rendition of human body/bodies would work very well as well.

Should not have

• More than one additional color

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Files