• US$190

• 44 designs

• 13 designers

---

Car Wrap Design Brief

I have a Food Truck and am looking to get a vinyl graphic to wrap the truck and bring brand identity to my truck. This project also includes extra payment for Logo Design which will be included for the winning design that has a good logo.

We sell Authentic New England Lobster Rolls. We are located in Indianapolis, Indiana. I am looking for a very clean and streamlined design. Bringing some New England Seafood to this Midwestern City. My name is J and this is my Lobster Truck!

Please feel free to submit generalized designs and if I like the direction you are going we can personalize them more to the actual truck itself. I have attached a layout of the actual truck in the design file...

Target Market(s)

People of all ages who enjoy Seafood at more approachable prices and atmosphere than fine dining restaurant. Bringing Lobster to the main stream.

Industry/Entity Type

Food Truck

Logo Text

J's Lobster Shack

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• PLEASE NO CARTOON LOOKING LOBSTERS!!!!
• I want a vintage look... something simple not overly complicated, but also not so simple that you just write the name in multiple fonts.
• The Name and some imagery invoking a seaside lobster shack...
• I attached the menu from a previous lobster concept I had, but just use that as reference for what we sell feel free to make your own design look for this new brand.
• I want something that has a vintage feel... nothing that looks like a design that could be a truck wrap for a tech company. I think the branding for the Da Lobsta truck shown and Happy Lobster are well done. Simple, but get the point across with a unique lobster and not basic clip art lobster.

Nice to have

• Needs to have the name "J's Lobster Truck"
• Call to action such as "Catering" Social Media "FB, Twitter, Insta" - Use placeholder for now... don't have exact links yet.

Should not have

• PLEASE NO CARTOON LOOKING LOBSTERS!!!!

---

Files

Download all files - 24.2 MB