• US$110

• 36 designs

• 16 designers

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Logo Design Brief

Looking for a clean and modern secondary logo for a African
inspired streetwear brand that matches look and feel of primary
logo. “NATIVE PIKIN’ is West African slang for ”Native Child”.
The brand will represent young millennial first-generation
Africans who are the children of African immigrants. 1st gen
Africans who were born and raised or moved to the diaspora
when they were young often grow up in a mixture of both African
and Western culture. This brand is meant to celebrate and express
the multicultural fusion between their native African heritage and
Western upbringing through cool streetwear clothing.

These are concepts included are what I had in my head and are mainly what I'm going for. If you have a unique concept/rendition/spin then give it a go

The final design should have two variations. One with just "NATIVE PIKIN" and another that has both "NATIVE PIKIN" and the brand slogan, "A PRODUCT OF THE DIASPORA".

Final design should communicate these themes:
Africa
International Diaspora
African immigrants
Culture
Millennial demographic
Streetwear
Modern


TORCH font used in primary logo, the primary logo, and design brief in .ai and jpg. included

Target Market(s)

Young, Millennial 1st generation African, Caribbean immigrants, African Americans, and Black diaspora living in Western countries who like streetwear

Industry/Entity Type

Fashion

Logo Text

NATIVE PIKIN

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Map of Africa

Should not have

• NO LOGOS OF AFRICAN ANIMALS, AFRICAN MASKS, OR AFRICAN WOMAN WITH HEADWRAP.

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Files

Download all files - 16.5 MB