• US$150

• 191 designs

• 39 designers

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Logo Design Brief

We need a logo design for a new Used Car Dealership in Albuquerque. We will offer an honest and transparent experience that attempts to be more digitally native than most auto dealerships. The intent is to communicate an honest, fresh, and authentic approach to a sales process that is otherwise clouded in mystery, misdirection, and dishonesty. I envision a logo that is reminiscent of the Farm-to-Table movement but am open to suggestions that communicate authenticity and professionalism.

Target Market(s)

Demographic of client is 25-50, equally male or female...think Organic, Farm-to-Table, Digitally Savvy, Active Lifestyle. Vehicles sold will be SUVs and lower-end luxury (think Subaru, Toyota RAV4, Volvo XC60, Audi A4 etc).

Industry/Entity Type

Automotive

Logo Text

Forthright Motor Company

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Forthright must be easily legible from the street once placed on a sign. The logo also needs to translate well to a website and social media. The text can read EITHER: Forthright Motor Company OR Forthright Motors OR Forthright Auto...whichever works best with your design.

Nice to have

• I like the Stamp styles. Retro styles tend to imply authenticity however it should also communicate professionalism, so Minimalist looks are also good. Reds and Blues are always good in the auto industry, though I prefer colors to be on the washed out end of the spectrum rather than anything too bright ...but I'm also not particular on color, so go with what you think is best! Black and White may be fine as well.

Should not have

• No cars or vehicles in the logo please. Be careful not to make the logo look like it belongs to a Auto Repair Shop...its an Auto Sales business.