• €110

• 136 designs

• 75 designers

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Logo Design Brief

Panolina is intended as a brand for baby supply (bags, textile utensils, gadgets,...) The brand's intention though is to appeal mainly to the parents with a stylish design that emphasizes the parent's individuality (as opposite to be totally child focused). We want the parent to feel good about themselves (and not only the child) when interacting with our products.
The logo should therefore should not be too colorful nor too playful. A text logo with a little icon might work best?

Our targeted customer:
- educated professional parent
- socially active and status consicious
- a life outside the house
- busy and feeling lack of time
- not a super mom who is only fixed on the child

Value we want to transport as a company:
- Sytlish & modern
- Functional & practical
- Helpful & supportive
- Positive & encouraging
- Family centered but individuality acknowledged

Target Market(s)

Baby/kid supply specifically targeting the parent

Industry/Entity Type

Baby

Logo Text

Panolina

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a lean logo not too playful or colorful, that appeals in its style to the "busy" parent with characteristics described above.
• The name "Panolina" needs to be reflected.
• Should be easy enough to also work in black/white.

Nice to have

• a little icon integrated into logo text that can be used as a pure no text-logo e.g. as favicon.

Should not have

• Not too colorful nor playful.