Joe Java's Mobile Coffee Truck Logo Design

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This customer received 187 logo designs from 67 designers. They chose this logo design from KM.Design as the winning design.
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Logo Design Brief
We are looking for a modern, clean and impactful logo that will aid in elevating our name to become a brand that is known, liked and trusted in or industry. The elements that are important are the moustache (like in the samples below), the name font and style, and the fact that we are a mobile service should also be somehow represented in a stylish and cool manner by the logo. I would like to see some versions of the logo incorporate a To Go coffee cup in it like in my drawing that I provided . Those are just samples of "elements" that I have imagined but are not indicative of the final product that I am looking for. I am looking for uniqueness and creativity.
Target Market(s)
All coffee drinkers, businesses, event coordinators,
Logo Text
Joe Java's - Gourmet Coffee On The Go
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Moustache in logo similar to samples provided
- Incorporate concept of being "mobile" coffee truck
Nice to have
- Earthy colours in the logo or browns like coffee
- A modern variation of a coffee bean that acts as the "o" in Joe