New Logo for "Woolf" - a folding helmet brand
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This customer received 101 logo designs from 46 designers. They chose this logo design from SpaGGy as the winning design.
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Logo Design Brief
I'm looking for a fantastic logo to be used for a brand new folding crash helmet, mainly aimed at cyclists, e-scooter riders and snow sports. This is an award-winning helmet and is foldable so that it is convenient to carry and to travel with when not in use. The helmet brand is called "Woolf" and the logo should be distinctive and memorable.
My last company was Morpher and this was similar in terms of innovation and helmets. Here is a link to a proposed video although this campaign never happened. https://vimeo.com/305332821 Woolf's helmets will be very similar.
Updates
Please see my email correspondence with Romica Nolasco about re-launching a project
Please see my email correspondence with Romica Nolasco about re-launching a project
Please see my email correspondence with Romica Nolasco about re-launching a project
Target Market(s)
Ages 14 to 70. Men and women
Industry/Entity Type
Lifestyle, safety
Logo Text
"Woolf" (and possibly "helmets")
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Attention grabbing. Slick. Safe.
Nice to have
- Possibly a logo that indicates that this is a helmet or a folding helmet, but this is NOT a must have
Should not have
- Icons/clipart