• A$190

• 32 designs

• 14 designers

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Infographic Design Brief

We are an Accounting Firm, and we need a landscape/horizontal infographic that shows the 'road map' for the four different areas of services we offer, and what the main service offering is in each area. The title for the infographic/road man is "The Marsh Tincknell Journey". We have already put together one so that we can show a designer what the content is, roughly where it should be positioned, and roughly what we are looking for overall. But this example is poor looking.
One big requirement for this project, is that the infographic is going to be placed on to an a4 tri-fold brochure. So it must fit into that aspect ratio (i'm not sure what is required), and must be designed so that each of the four service offering areas are not 'in the middle' or the folds in the brochure. We want the first two areas ('Your Journey', and 'Peace of Mind') to be on the first page of the a4 tri-fold brochure on the inside, and the second two service areas (financial success and peace of mind) to be on their own pages each. But we would like the 'road' to be connecting all points across the inside tri fold pages.
I have attached six files that will help with designing this:
1. Our rough draft for the kind of 'road map' graphic we would like with the content required for what each stop is called, and the 'signs' which are services at each stop. There are some short notes on here for updates to the content.
2. A scanned in sketch of what we imagine the inside of the tri-fold brochure may look like (showing two stops on the first fold, then a stop each on the 2nd and 3rd fold).
3. An example of the kind of graphic style illustration that we like showing a road & a stop.
4. Our Brand Standards Manual
5. Our Logo File
6. An example of another brochure we have (so that you can keep the style of this road map to be consistent with our other marketing materials.

We are looking for something very professional and creative, that we will use for years to come on not only this tri-fold brochure, but also on other materials. Once we organise the inside of the tri-fold brochure, we will then organise the back side of the brochure and have other ideas and content for this.

Target Market(s)

Businesses over $1m turnover

Industry/Entity Type

Accountant

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Font styles to use

Other font styles liked:

• Montserrat Font

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Fit onto the inside of a tri fold brochure without main 'stops' on the road map going over the folds in the tri fold.
• Provided as tri fold indesign file, source file for the roadmap as a vector, and provide a PNG copy too. Read description for other must haves (eg. must have all the content that is shown in the already made graphic example of the roadmap - but we think the already made road map looks bad and want a much better looking design - see the example graphic attached for inspiration).

Nice to have

• Clean and modern graphics with the use of our company colours if possible. Brand guidelines are attached.

Should not have

• Should not be provided without consideration to how it will fit on the inside of a tri-fold brochure. This is a main goal.

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Files

Download all files - 5.7 MB