• US$150

• 157 designs

• 49 designers

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Logo Design Brief

My mission is to create and/or source organic fitness apparel and accessories that provided exceptional comfort while being both safe for our bodies and the environment. Gyms used to be big box stores - lots of equipment for cardio and weight training, with personal training available, racquetball maybe, and a pool. And those are still around - but this is an industry that has seen variety become the spice of life. Traditional exercise programs are being transformed into specialties such as yoga, dance, cycle, Pilates, and kickboxing to name a few. Not only are these boutique workout studios are cropping at a breakneck pace, but the big box gyms are creating similar specialty programs to stay competitive.
As consumers seek more specialized workouts, they also seek apparel and products that promote a healthy life-style that are not only good for their bodies, but also good for the environment. As such, sustainable textiles such as Bamboo, Flax and Hemp are going in double digits. Bamboo, Hemp and Flax require far less water and fewer pesticides to grow than cotton. Technological advancements make these natural fibers easier to transform into wearable fabrics decreasing exposure to toxic chemicals that exist in traditional fitness apparel and products. We will specialize in such.

Target Market(s)

The Active Health-Conscious Fitness Warrior

Industry/Entity Type

Fitness

Logo Text

xtremities apparel

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My keystone product will be a new generation of arm and leg warmers that may be worn over leggings or not. I'm think of a logo design that includes an adstract fitness warrior wearing such and perhaps in a yoga goddess pose which looks like an "X". Further, since my products will be Eco-friendly made of Hemp or Bamboo, I think green should be used as a key color. It icon should be able to stand alone as the brand identifier and will be embroidered or printed on apparel. Think Lululemon.

Nice to have

• Utilizing the "X" in xtremities for the shape of the fitness warrior wearing the arm and leg warmers.

Should not have

• My logo should not be overly complicated.

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Files

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