• US$290

• 71 designs

• 10 designers

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Merchandize Design Brief

We are developing a Danish style butter cookie product called "Danish Style Butter Cookies" and want to have 4 different designs that customers will want to collect for purposes of re-using the tins. The product is a butter cookie with 4 different cookie shapes. You can use a stock image for the cookies or the cookie pictures we have attached. The design will have to take into account the shape and dimensions of the tins as this will be packaging for a real, live product. Each design must have a circle for the lid of the tin and a strip that goes around the tin. Nothing will go on the bottom of the tin. The cookie tin is a cylinder with dimensions: Perimeter: 410 mmDiameter: 110 mmHeight: 35 mmWeight: 4.5 ozThe 4 designs should have the same branding (our logo), a placeholder for the nutrition panel, ingredients list, "facts up front" (new FDA requirement), a UPC-A barcode, the product weight (4.5oz), and pictures of the four different butter cookie designs that will be contained in the tin (these are "Ring", "Pretzel", "Round", "Shortbread") but the rest is up to your creativity.The "facts up front", nutrition panel, UPC-A barcode and ingredients list should be on the side of the tin (the long strip).The 4 different designs can have different color schemes but should have something in common between them (for example a series of different European castles, or landmarks, or cities, or anything you can think of!).We want any and all different kinds of designs that go together as a set that you can think of. You are free to use any color scheme, font, etc. for all of the design elements (besides the nutrition panel).Only the top and side strip needs to be designed, the bottom will not have a design. See the attached image for reference of what I am calling top (lid), strip side, and bottom.The preferred file format for the raw artwork is Adobe Illustrator (.AI) files but any vector file format will work.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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